{"product_id":"new-balance-550-x-aura-lee","title":"New Balance 550 x Aura Lee","description":"\u003cp\u003e\u003cstrong\u003eNew Balance 550 x Aura Lee\u003c\/strong\u003e is a clean, court-inspired trainer with a refined twist, built for anyone who lives in the overlap between modern streetwear and timeless sports style. Designed as a unisex staple, it takes the iconic 550 silhouette and filters it through Aura Lee’s understated, detail-first approach—perfect for collectors chasing collabs and for newcomers who want one pair that still feels special.\u003c\/p\u003e\u003cp\u003eWhat makes this New Balance drop stand out is the balance: it keeps the chunky, late-’80s basketball shape you want, but adds a more considered, premium finish that elevates it beyond a standard everyday trainer.\u003c\/p\u003e\u003cp\u003e\ncome through in the materials and the overall restraint of the design. The New Balance 550 is known for its panelled upper and retro branding, and the \u003cem\u003ex Aura Lee\u003c\/em\u003e collaboration leans into that heritage with a more fashion-led lens—subtle texture choices, crisp lines, and a pared-back feel that works with both minimal fits and louder streetwear layers. Expect classic 550 cues like the bold “N” side logo, perforations for breathability, and that unmistakable vintage basketball profile that sits just right with wider trousers or straight-leg denim.\u003c\/p\u003e\u003cp\u003eThe story here is about taking an OG hoops trainer and making it feel current without forcing it. Aura Lee’s influence is all about quiet confidence—less hype, more craft—so the details do the talking while the silhouette stays instantly recognisable.\u003c\/p\u003e\u003cp\u003e\n: underfoot, the 550’s supportive cupsole build is made for all-day wear, with a stable base that feels planted whether you’re on the move, heading to work, or clocking long city days. The structured upper holds its shape well, while the padded collar and tongue add comfort where it counts—ideal for daily rotation, streetwear styling, and weekend wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand\/Model:\u003c\/strong\u003e New Balance 550 x Aura Lee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Footwear \/ trainers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Panelled construction with premium material finishes (collaboration-focused detailing)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranding:\u003c\/strong\u003e Signature “N” side logo and heritage New Balance 550 design cues\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathability:\u003c\/strong\u003e Perforated sections for airflow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e Durable rubber cupsole for grip and long wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollar\/Tongue:\u003c\/strong\u003e Padded for added comfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEvery pair at \u003cstrong\u003eOG Kicks\u003c\/strong\u003e is backed by an authenticity guarantee, with fast UK delivery and a team that knows trainers, apparel, and streetwear inside out. Ready to lock in a collab that stays wearable year after year? \u003cstrong\u003eAdd the New Balance 550 x Aura Lee to your rotation at OG Kicks today.\u003c\/strong\u003e\u003c\/p\u003e","brand":"ZYNIRVANA®","offers":[{"title":"11.5 UK","offer_id":43801347063874,"sku":"91961185866259","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"9 UK","offer_id":43801347096642,"sku":"91974075372904","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"8 UK","offer_id":43801347129410,"sku":"91984153443706","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"6.5 UK","offer_id":43801347162178,"sku":"91998132581497","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"8.5 UK","offer_id":43801347194946,"sku":"92001277126794","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"7.5 UK","offer_id":43801347227714,"sku":"92018320365126","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"12 UK","offer_id":43801347260482,"sku":"92022714150775","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"10.5 UK","offer_id":43801347293250,"sku":"92037278300720","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"11 UK","offer_id":43801347326018,"sku":"92046493109879","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"6 UK","offer_id":43801347358786,"sku":"92053756090981","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"10 UK","offer_id":43801347391554,"sku":"92063968421982","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"9.5 UK","offer_id":43801347424322,"sku":"92073392624051","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"7 UK","offer_id":43801347457090,"sku":"92089681719264","price":65.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/4555\/4242\/files\/new-balance-550-x-aura-lee.jpg?v=1780097771","url":"https:\/\/zynirvana.co.uk\/products\/new-balance-550-x-aura-lee","provider":"ZYNIRVANA®","version":"1.0","type":"link"}