{"product_id":"new-balance-550-rich-paul","title":"New Balance 550 Rich Paul","description":"\u003cp\u003e\u003cstrong\u003eNew Balance 550 Rich Paul\u003c\/strong\u003e is a clean, courtside classic with a modern streetwear edge — built for sneakerheads who love understated heat and real storytelling. This unisex pair takes the retro basketball shape of the 550 and gives it a premium, player-edition style twist, making it just as at home in your daily rotation as it is in a collector’s line-up.\u003c\/p\u003e\n\u003cp\u003eIf you’re into New Balance trainers that feel timeless but still stand out, this collab hits the sweet spot: vintage tones, sharp contrast details, and subtle Rich Paul branding that rewards anyone who pays attention to the finer points.\u003c\/p\u003e\n\u003cp\u003eThe upper comes in an \u003cem\u003eoff-white perforated leather\u003c\/em\u003e base that keeps the look crisp while nodding to old-school performance design. Navy detailing frames the panels and adds depth, while the \u003cem\u003eyellowed New Balance logos\u003c\/em\u003e bring that worn-in, heritage vibe straight out of the box. It’s a clever balance: clean enough for minimalists, but detailed enough for streetwear fans who want their footwear to do more than just match.\u003c\/p\u003e\n\u003cp\u003eRich Paul’s touch is kept tasteful and intentional — \u003cem\u003eRich Paul branded woven labels and insoles\u003c\/em\u003e personalise the trainers in the same spirit as classic player edition sneakers. Underfoot, the sole is finished with \u003cem\u003ehits of light blue\u003c\/em\u003e for a subtle pop that complements the upper without shouting for attention.\u003c\/p\u003e\n\u003cp\u003eBeyond the look, the New Balance 550 is known for its supportive low-top build and everyday-ready feel. The leather construction offers structure for regular wear, perforations help with breathability, and the grippy outsole keeps things steady whether you’re on the move all day or stepping out for a night in the city. It’s a reliable streetwear trainer that still carries that authentic basketball DNA.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e New Balance 550 Rich Paul\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Off-white perforated leather with navy detailing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBranding:\u003c\/strong\u003e Yellowed New Balance logos\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCollab details:\u003c\/strong\u003e Rich Paul woven tongue labels and branded insoles\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMidsole\/outsole:\u003c\/strong\u003e Light blue accents on the sole\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Low-top retro basketball silhouette\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eShop with confidence at OG Kicks\u003c\/strong\u003e — every pair is authenticity checked, packed with care, and shipped fast across the UK. Got a question about sizing, condition, or your order? Our team’s here to help. Add the New Balance 550 Rich Paul to your rotation today at \u003cstrong\u003eOG Kicks\u003c\/strong\u003e.\u003c\/p\u003e","brand":"ZYNIRVANA®","offers":[{"title":"7 UK","offer_id":43801194299458,"sku":"49098688515908","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"7.5 UK","offer_id":43801194332226,"sku":"49107286472873","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"8.5 UK","offer_id":43801194364994,"sku":"49117378945164","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"9 UK","offer_id":43801194397762,"sku":"49126531102216","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"10 UK","offer_id":43801194430530,"sku":"49134552783292","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"10.5 UK","offer_id":43801194463298,"sku":"49147051358703","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"11 UK","offer_id":43801194496066,"sku":"49157195097767","price":65.8,"currency_code":"GBP","in_stock":true},{"title":"12.5 UK","offer_id":43801194528834,"sku":"49165433630382","price":65.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/4555\/4242\/files\/new-balance-550-rich-paul.jpg?v=1780097515","url":"https:\/\/zynirvana.co.uk\/fr\/products\/new-balance-550-rich-paul","provider":"ZYNIRVANA®","version":"1.0","type":"link"}